Nielsen, a company famous for their TV and Web ratings, and Digimarc Corporation announced a new entry into the online video recognition market, touted by supporters as the solution to the rampant uploading of video without the copyright holder's permission.
It goes on to say the company intends to expand the service to add Watermarks to consumer content, which can then be used later to make identification easier if someone attempts to upload a copy of the video to viral video sites like YouTube, social networking portals like MySpace, or even P2P networks.
A number of services have already implemented other video-fingerprinting technology, often either to avoid entertainment industry lawsuits, or in the case of YouTube afterwards.
Source: Press Release













