According to Nielsen VideoScan data from Home Media Magazine, Blu-ray Disc had its best week ever as a format, thanks mainly to the blockbuster smash hit Iron Man.
Paramount added that the disc sold 260,000 units on its first day (including pre-orders) to set the single day record.
The popularity of Iron Man helped push Blu-ray to a market share (of top 20 volume) they have never seen before, 13 percent. Iron Man BD also "stole" 17 percent of sales from DVD, the highest number ever for a day-and-date release.











