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Group starts 'UltraViolet' digital entertainment locker

Written by Andre Yoskowitz (Google+) @ 22 Jul 2010 0:04 User comments (7)

Group starts 'UltraViolet' digital entertainment locker Digital Entertainment Content Ecosystem (DECE), the syndicate of technology, cable and entertainment companies has introduced their long awaited cloud-based digital locker today, dubbing the service Ultraviolet.
Consumers would create an Ultraviolet account which would allow them to purchase movies, TV shows and music and access it from any web-connected device like HDTVs, Blu-ray players, smartphones, tablets and gaming consoles.

DECE consists of Best Buy, Cisco, Comcast, Cox Communications, Fox Entertainment, Hewlett-Packard, IBM, Intel, LG Electronics, Lionsgate, Microsoft, Motorola, NBC Universal, Netflix, Nokia, Panasonic, Paramount Pictures, Philips, Samsung Electronics, Sony, Toshiba, and Warner Bros.

The group expects to launch the service later this year, and any device manufacturer, entertainment producer or other company "that want to offer the UltraViolet service would have to license its technology specifications from the consortium," says IW.

Licensing requirements will be "as light as possible," however.

The two notable names missing from the list are Disney (who is creating a rival system; Keychest) and Apple, which already has iTunes as a "digital locker" for content played back on iPods, iPads, and iPhones.

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7 user comments

122.7.2010 0:32

how long will the protection last, everyone knows someone will find a way around it. haha waiting for the next update

222.7.2010 1:36

They get Mila Jovovich to advertise for them and they'll have a huge winner!

322.7.2010 1:40

What about porn?

422.7.2010 3:42

Sooooooooooooo let me get this straight. Are we all going to be forced in order to buy something on the net we use this system that looks mandatory(assuming due to how especially these companies are with youtube) is to sign up with this system that has a Movie Title in it??? Um What the Hell is going on especially if this is Mandatory?

522.7.2010 10:57

I don't mind not ever watching a movie again if it gets down to it, it's not like there isn't anything better to do.

622.7.2010 23:02

Originally posted by Mysttic:
I don't mind not ever watching a movie again if it gets down to it, it's not like there isn't anything better to do.
Yeah...anyway, most new movies are not as entertaining as a rerun of the simpsons.

716.8.2010 18:40

Sounds interesting. I hate buying the same content over and over (either because someone permanently borrowed something, my old technology got replaced (ie, VHS to DVD), the media got damaged, or someone flat out stole the media from me).

Chances are, tho, they will either charge an arm and a leg for it (remember when VHS tapes were $90?) or they will nickel and dime you to death.

Plus, this likely requires you to have some sort of fast Internet service which large parts of America don't have.

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