Despite a persistent rumor, sources say Google will not be shutting down the "Blogger" brand.
Rumor had it that Google was set to retire the popular Picasa and Blogger brand names, instead choosing to move them to Google Photos and Google Blogs.
The plan, speculation had it, was to unify all the Google brands in sync with the launch of Google+, the social network.
Google, in the past, had made similar moves; Rebranding JotSpot as Google Sites in 2008 and rebranding GrandCentral as Google Voice in 2009.
Blogger and Picasa, however, are household names with reputations that go as far back as Google.
The plan, speculation had it, was to unify all the Google brands in sync with the launch of Google+, the social network.
Google, in the past, had made similar moves; Rebranding JotSpot as Google Sites in 2008 and rebranding GrandCentral as Google Voice in 2009.
Blogger and Picasa, however, are household names with reputations that go as far back as Google.
