According to multiple sources, Facebook has acquired the location-based social service Gowalla.
Neither company would comment on the rumor.
Gowalla, which was made popular due to its "check-ins," recently redesigned its mobile apps to move towards "user-generated place recommendations."
Says the CEO Josh Williams: "We wanted to go back to our passion, which is inspiring people to visit new places and visit the world through the eyes of someone they trust."
Gowalla was beginning to feel the heat from check-in services like FourSquare and from daily deal behemoths Groupon and Google. Additionally, Facebook had added its own "Places" location-based deals service, but recently shut it down.
Gowalla, which was made popular due to its "check-ins," recently redesigned its mobile apps to move towards "user-generated place recommendations."
Says the CEO Josh Williams: "We wanted to go back to our passion, which is inspiring people to visit new places and visit the world through the eyes of someone they trust."
Gowalla was beginning to feel the heat from check-in services like FourSquare and from daily deal behemoths Groupon and Google. Additionally, Facebook had added its own "Places" location-based deals service, but recently shut it down.
