Apple slashes MacBook prices, adds more power

Written by James Delahunty @ 13 Feb 2013 10:36 User comments (5)

Apple has made some changes to its line of MacBook products, beefing up specs and/or cutting the price of models.

Sales of Apple's MacBook products have been lower than expected, leading some analysts to question whether Apple's own iPad product is harming sales of its high-end notebooks.

Today, Apple has made some changes to bump the disappointing sales. The 13-inch MacBook Pro with Retina display now starts at $1,499 for 128GB of flash, and $1,699 for a new 2.6 GHz processor and 256GB of flash.

The 15-ince MacBook Pro with Retina display now features a 2.4GHz quad-core processor, while the top-end 15-inch notebook now comes with a 2.7GHz quad-core processor and 16GB of memory. Apple also announced that the 13-inch MacBook Air with 256GB of flash has a new price of $1,399.

The updated MacBook Pro with Retina display and MacBook Air models are available today through the Apple Online Store, Apple's Retailer Stores and authorized re-sellers.

Tags: Apple MacBook Air MacBook Pro

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5 user comments

113.2.2013 17:12

themind

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I don't think that that is slashing of the price. More like a small price drop. Ether way its still over priced.

213.2.2013 21:02

PraisesToAllah

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If they can get the 15 inch mac book pro (2.7 GHz + 16GB RAM) down to $999, that'll be a steal!

313.2.2013 22:28

mukhis

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Originally posted by PraisesToAllah:
If they can get the 15 inch mac book pro (2.7 GHz + 16GB RAM) down to $999, that'll be a steal!

will NEVER happen. well, to be fair, for a premium laptop with that config, it cannot happen either for windows lappies.

414.2.2013 08:25

xnonsuchx

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So they just modified the pricing of the ones w/ Retina Display and the Air model )which were overpriced anyway)...not the standard MacBook models. Way to obfuscate!

515.2.2013 07:45

Jemborg

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I've built a number of machines with top of the line Crucial or OCZ non-Sandforce synchronous or toggle NAND SSDs.

Does anybody know (for sure, no fanboy speculation please) what SSDs they actually use in their machines??

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Apple slashes MacBook prices, adds more power

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