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Kantar: Windows Phone continues gains in Europe

Written by Andre Yoskowitz (Google+) @ 28 Apr 2014 21:10

Kantar: Windows Phone continues gains in Europe Global research firm Kantar Worldpanel has released their quarterly smartphone market share report this week, showing some interesting trends once again in the industry.
Most of the more interesting data came via the European markets, which Kantar defines as the EU5 of Spain, Italy, France, Germany and the UK.

For the EU5, Windows Phone saw continued growth, up to 8.1 percent share for the quarter ended March 31st 2014 from 6.5 percent for the same period in 2013.

Android remained king, at 70.7 percent, followed by iOS at 19.2 percent. BlackBerry and all other operating systems have almost disappeared, down to just 2 percent of overall market share.

Windows Phone had its biggest share in Italy, at 13.9 percent share. Spain had the largest Android population, at an astonishing 88.6 percent, although that figure was down significantly from the 93.7 percent share it controlled in 2013.


Tags: kantar EU5
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