Amazon CEO Jeff Bezos purchased popular newspaper The Washington Post two years ago and the exec is now bundling the paper with Amazon's Prime subscriptions.
Starting today, Prime subscribers will get the Post's 'National Digital Edition' for free for 6 months, followed by a discounted price of $3.99 per month afterwards if they want to keep it. Prime costs $99 per year and offers free 2-day shipping on millions of items as well as a free music streaming service and thousands of TV episodes and movies with Amazon Prime Video.
The National Digital Edition offers nearly all of the Post's content via desktop and mobile and normally costs $129.99 per year.
"Offering free access to new subscribers through Prime allows us to connect with millions of members nationwide who may not have tried The Post in the past," said Steve Hills, President and General Manager, The Washington Post. "With this special offer, Prime members can see firsthand why more than 50 million people monthly choose The Washington Post as their source for news."
Synergies of bundling the paper make sense for both of Bezos' companies. Amazon gets to offer yet another option to boost its Prime service and the Post gets an easy way to boost subscriptions and get more ad clicks.
Source:
Amazon
The National Digital Edition offers nearly all of the Post's content via desktop and mobile and normally costs $129.99 per year.
"Offering free access to new subscribers through Prime allows us to connect with millions of members nationwide who may not have tried The Post in the past," said Steve Hills, President and General Manager, The Washington Post. "With this special offer, Prime members can see firsthand why more than 50 million people monthly choose The Washington Post as their source for news."
Synergies of bundling the paper make sense for both of Bezos' companies. Amazon gets to offer yet another option to boost its Prime service and the Post gets an easy way to boost subscriptions and get more ad clicks.
Source:
Amazon
