PS3, Xbox 360 to see price cuts again in 2010, says Pachter
Video game industry analyst Michael Pachter has said today that he expects the PlayStation 3 and Xbox 360 to receive price cuts again this year, which will lead to the Wii being forced into a price cut as well, in order to keep the remaining price advantage it has over its rivals.
"The Wii enjoyed a $350 price advantage over the PS3 at launch, and a $150 advantage until September. Now, the gap has narrowed to $100, with the feature-laden PS3 a tempting purchase for prospective console households," says Pachter.
"The holiday Wii sales boost was primarily attributable to a $50 gift card promotion offered by Wal-Mart; while we expect similar promotions at holiday next year, we expect the other consoles to be lower-priced by then, further eroding the Wii's competitive price advantage."
Pachter also says that the DSi handheld is most likely overpriced, compared to the iPod Touch, which offers a plethora of free apps as well as better music and video playback capabilities.

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