Michael Pachter: Xbox One price cut is here to stay
Wedbush Securities managing director and video game industry analyst Michael Pachter had some interesting comments about the Xbox One and its pricing during the D.I.C.E. Summit, and the analyst believes that Microsoft will keep the current "promotional pricing" forever.
For the first year of their respective launches, the PS4 outsold the Xbox One every month, and usually by a hefty margin. Last September, Microsoft announced that it would be unbundling the Kinect motion control system, thus dropping the price from $499 to $399. "The truth is that Kinect was a really great concept that didn't address a real world problem. Kinect allowed players to voice control and motion control things, but most of us didn't need that. I don't need to say "Xbox on." I don't mind pressing a button on my controller – that's all you have to do. It's not that hard. It's actually harder to say "Xbox on," says Pachter.
After the unbundling, sales improved but the PS4 continued to rule. Then, Microsoft added 'promotional pricing' to the mix, dropping the console from $399 to $349 and bundling free games or free Xbox Live cards. Pachter doesn't think the pricing will ever come out of its current "promotional" status.

Target has announced the shut down of their failed Target Ticket video-on-demand service.
Sony has leased out the rights to Spider-Man to Disney (Marvel), meaning Marvel will put out the next film while Sony keeps the rights to the popular comic hero.











