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Well over 50 percent of consumers watch YouTube product videos before making a purchase decision. And now, YouTube's owner, Google, wants to tap into this opportunity.

Google is testing a feature that would basically turn YouTube into a massive e-commerce site. Select YouTube channels have been participating with a test where channels are encouraged to tag the products they feature with their videos.

Eventually, the master plan for Google is to add "Buy now" buttons next to all unboxing and review videos. Instead of traditional outbound links, where clicking such link would take user to a selected e-commerce site, the purchase could be handled and completed fully within YouTube itself. Google is testing such feature with Canadian Shopify where transactions are handled inside YouTube, even tho the actual seller is Shopify. Google's plans were revealed by Bloomberg.

Monetization model of such plans is not quite clear yet, but probably Google plans to take a certain percent of all transactions' value. It is also unclear whether YouTube content creators get a cut or not.

Huawei has been pushed to corner with U.S. export restrictions, blocking the Chinese telecom giant from using Android operating system in its phones. Furthermore, United States has made it very hard for company to develop new chips for its phones, as U.S. suppliers aren't allowed to provide any technology for the company for now.

According to Reuters report, company is now "resetting its priorities" and considers selling its youth-oriented sub-brand, Honor.

While relatively unknown in United States, Honor has been extremely successful brand on its own in many Western European countries. According to Reuters' sources, the sale would include Honor brand, R&D capabilities and supply chain management business.

Possible bidders for Honor business include three Chinese companies: Digital China which is already the distributor of Honor phones, Chinese electronics company TCL and Huawei's phone rival Xiaomi.

If Honor sale goes through, Honor would be able to use Android and other U.S. technologies in its line of phones, as the entire Chinese electronics industry isn't in U.S. crosshairs, just Huawei and handful of other players.

Having previously eliminated the free trial option for new customers in other territories, Netflix has confirmed it is killing the offer in the U.S. too.

For years, Netflix would tempt customers with 30 days of full access to its entire library. Potential customers could cancel before paying a monthly subscription fee for the world's largest streaming service. However, with more than 200 million subscribers, Netflix has decided to pull the plug on the freebie.

"We're looking at different marketing promotions in the U.S. to attract new members and give them a great Netflix experience", a Netflix spokesperson said while confirming the reports, according to Reuters.

Competing services have started to eliminate similar options. Disney halted the free trial for its Disney+ service back in June.

Netflix does still offer its free portal for potential customers to watch some of its original content without paying.

On Tuesday, Apple unveiled four new iPhone 12 models bringing 5G to its smartphone line-up.

The four models include the Apple iPhone 12 mini, Apple iPhone 12, Apple iPhone 12 Pro, and Apple iPhone 12 Pro Max. All of them support 5G wireless networks, which will be used when the operating system of the device determines it is required. For low-data requirements, it will drop to LTE 4G connectivity to save battery.

All models also run on Apple's proprietary A14 Bionic system chip. Each features an OLED display including its lower-end iPhone models for the first time. MagSafe wireless charging is also supported.

As leaks suggested, the iPhone 12 models have squared off edges rather than rounded edges, and each has a protective glass developed in conjunction with Corning, which develops Gorilla Glass.

Another previously leaked detail that turns out to be true is that the iPhone 12 models do not come with a charger or headphones. They do come with a USB-C compatible Lightning charging cable. Apple justifies the omissions on environmental grounds, finding that most people already have multiple chargers and also that by removing chargers the iPhones can be packed more tightly for shipping.

The House Antitrust Subcommittee has released a 449 page report which delves into antitrust issues in digital markets involving some of the largest companies in the world.

The report, which can be found here (pdf), goes into detail of four dominant online platforms: Facebook, Google, Amazon, and Apple. Apple and Amazon the report claims have "significant and durable market power" and dominance in their respective fields.

Google, and Facebook, are said to have a straight-up monopoly in their segments.

However, it also says that Amazon has a monopoly power over many small and medium-sized businesses, and Apple exerts monopoly power in the app store market.

These allegations seem a little less drastic than in the case of Google and Facebook, but nonetheless are seen as some of the more egregious antitrust issues.

The report says the the scrappy startups of the yester year are now "the kinds of monopolies we last saw in the era of oil barons and railroad tycoons" and that it's not clear whether the companies think they are above the law.

While the report doesn't equate to new laws or policies against the monopolistic nature of these internet giants, it does include proposals how to avoid their ever-increasing power.

AMD has announced the new processors based on the Zen 3 architecture, as expected. The company's new flagship is the 16-core Ryzen 9 5950X.

The company promises as significant leap in performance from previous generation. According to AMD, the new CPU architecture brings along up to 19 percent improvement in computing using the same clock speeds as the predecessor.

Not only are the chip more powerful, they also provide a better efficiency which means less heat generation.

The new models that will be landing soon are as follows:

Google's strategy with their cloud gaming platform Stadia was all along to compete on all platforms and with all devices. However, the hardest problems to solve don't at all come from the devices of their platforms but from the connections.

The toughest one to do properly is mobile internet. Mobile phones and their data plans aren't well suited for the latency driven entertainment. That is why while Google has promised mobile data gaming on Stadia, it has been under the Experimental umbrella for the past few months.

Now, Google has decided that its stable enough that it can be enjoyed by everyone.

There are some disclaimers, though. The gaming quality is limited to 720p, and there's now word if or when this will go up.

Also, one has to consider the data transfer rates in a country that doesn't offer many unlimited plans. Google says that Stadia will use up to 2.7 GB/hr of 4G or 5G mobile data.

That translates to average of 45 megabytes a minute or around 750kB per second. That should be easily accessible with both 5G and good 4G connections.

In games where latency is a problem at all, the transfer speed isn't usually the problem. That is unfortunately largely a luck of the draw, since you cannot really choose where Google's servers are located, and mobile data pings are very unreliable to begin with, at least on 4G.

While no one was looking, or so they thought, Apple made some changes to their online store. The company removed some of the competing audio products from the Apple Store.

Previously you could find the likes of Bose's popular ANC headphones (pictured) and Sonos speakers on Apple's online offerings. Now Bloomberg reports that there's no Bose, no Sonos, and no Logitech headphones, although other Logitech products are found.

All Bose product have disappeared as well as Sonos smart speakers, and the Ultimate Ears branded Logitech headphones. Bose and Logitech have confirmed that Apple no longer sells those products but there's no word on why this is the case.

One can predict that Apple is soon ready to launch new audio products, perhaps a new take on HomePod and on-ea/over-ear headphones.

Apple's iPhone event is slated for next week, so stay tuned and come back on the 13th to see whether this was indeed the case.

Sony has already unveiled most things about the PlayStation 5 console, as one would imagine at the point that pre-order have already started – and sold out.

However, there's still things we don't know, and we learn new things about the next-gen consoles constantly, like is the case with Xbox Series X and its load speeds.

Sony themselves have now released a YouTube video showing the internals of the upcoming PlayStation 5. This official teardown lasts seven minutes and takes a close look at the structure, connectivity and tech inside.

The VP of Mechanical Design Dept. Yasuhiro Ootori goes through how the console's stand can be used to prop the console up both in horizontal and vertical fashion, how to easily open the the console and access the M.2 PCIe 4.0 slot for storage expansion, and how to take part the entire console while going through most specs.

The next generation of console gaming is upon us. PlayStation 5 and Xbox Series X (and S) are already in pre-order stage of the release schedule, and if you're looking for one, you are already probably out of luck.

Even with pre-orders sold out we still don't know everything about the consoles. We have a good idea about the specs inside Xbox Series X, for example, but how does it translate to real-life performance.

One thing that's going to make the new generation much more speedier than the previous are the new SSDs. Xbox Series X has a custom 1 TB NVMe SSD. This storage solution means that games will load up faster than ever.

A twitter user and an Xbox insider by the name of astaranx has posted a video showing current generation Doom Eternal loading up a map on Xbox Series X. The loading sequence blazes through the percentages and lasts only five seconds.

Another Twitter user wanted to make sure the game isn't a fast loader even on Xbox One X. To make it even more fair, the One X had an SSD installed instead of an HDD that would obviously lose to the SSD of Xbox Series X.

Still, it took more than twice as long at 10 seconds to load out the map.

For reference, this is my SSD swapped Xbox One X pic.twitter.com/c2gej9jdkg

-- Psygnosis 7 (@Psygnosis7) October 3, 2020

Blizzard has released a statement titled "An Update on Shadowlands" where the Executive Producer of World of Warcraft, John Hight, has announced that the expansion has been delayed.

Hight details that they want the expansion in the hands of players but the right decision was to postpone the launch. At this point there is no release date, but for now the launch will happen later this year.

Originally World of Warcraft: Shadowlands was slated for October 26 release.

According to the statement the essentials of the game seem ready for release but due to feedback there are endgame issues that still need to be resolved. Also working from home is mentioned as a reason that the endgame content hasn't been properly tuned yet.

Microsoft announced yesterday without much fanfare the new and more affordable Surface Laptop Go as well as an improved Surface X.

The new Surface Laptop Go starts at $549.99 and the newly-updated Surface X 2-in-1 starts at $1,499.99.

Each version of Surface Laptop Go is equipped with a 10th gen Intel Core i5. RAM and storage options vary from 4 GB of LPDDR4x and 64 GB eMMC up to the 8 GB and 256 GB SSD on the highest-end version.

All of them have the same 12.4 inch and 3:2 touchscreen PixelSense display with a resolution of 1536 x 1024, and PPI of 148. Microsoft promises up to 13 hours of battery life, and charging via 39 watt charger.

The laptop is 15.69 mm (0.61") thick and weight 1110 grams (2.44 lbs). It's built from aluminum, polycarbonate and composite resin.

Connectivity options include one USB-C, one USB-A, 3.5 mm headphone jack and Surface Connect port. Wireless connectivity includes Bluetooth 5.0 and WiFi 6.

Power button has a fingerprint sensor (not on cheapest model) but there is no Windows Hello for face recognition, although it has an HD capable camera.

Google announced a new audio device at yesterday's Pixel event. In addition to the new smartphones, and Chromecast with Google TV, the company introduced the new Nest Audio.

This is the company's latest smart speaker that is aimed at people who want a great listening experience from their smart speaker. The single speaker comes with a 19 mm tweeter and a 75 mm woofer.

Unlike many of the smart speakers aimed toward Assistant functionality, this one doesn't have a 360 degree audio but instead is projected clearly to the front allowing better experience when listening to music in the designated area.

You can also combine multiple speakers to an array or room configuration like with Sonos.

As you might imagine the speaker works great with YouTube Music and Google has some celebrities, including Selena Gomez, demoing it with their own music service.

Nest Audio will be available on October 5 for $99.

Google announced yesterday two new Pixel phones but the event wasn't only about smartphones. Google also announced a new Chromecast device that will join the regular Chromecast and replace Chromecast Ultra.

The new Chromecast with Google TV offers now a remote control in addition to the dongle. You might ask what do I do with the remote, since Chromecast is traditionally controlled via other smart devices.

That's where the Google TV part comes in. The company also announced a new app, or user interface, called Google TV. Initially this comes with the new Chromecast but it will also be available to other Android TV devices and even smartphones.

The UI offers a compilation of all the different video and streaming services in one place and controllable via the remote. Also included in the remote is a separate Assistant button that can be used to control the Chromecast but also smart home devices.

Chromecast with Google TV became immediately available in three color options for $49.99 at Google Store. There's also a bundle with Netflix offering the device and six months of Netflix (dual screen plan) for $89.99, although it's out of stock now.

Furniture giant Ikea has decided to stop selling regular, non-chargeable batteries in its stores worldwide.

The change will come into effect in October 2021 after which date, company will only sell rechargeable batteries in its stores.

"By phasing out alkaline batteries and focusing on our range of rechargeable batteries, we are taking one step on that journey, offering customers an affordable and convenient solution to prolong the life of products and materials and reduce waste."

-Ikea Sustainability Development Manager Caroline Reid

According to Ikea, by switching to rechargeable batteries, customers could help it reduce more than 5,000 tons of electrical waste, as Ikea sold about 300 million standard alkaline batteries between September 2018 and August 2019. The 5,000 figure is based on calculation where company assumes customer would charge the rechargeable battery 50 times.

Source: Ikea press release