How The Weather Channel knocked Yahoo Weather off the iPhone
Earlier this month, at Apple's annual WWDC, the company made a low-profile announcement that The Weather Channel would be replacing Yahoo Weather as the default weather application for iOS 8.
Yahoo had long held the spot, and the partnership led to a ton of traffic coming back to Yahoo and its portal so the loss will certainly have repercussions. In fact, a recent update of the app was highly touted by CEO Marissa Mayer and has seen strong reviews.
Quite ironically, the Yahoo Weather app has always been powered by Weather Channel data. Yahoo polished the user interface but the technical and important data came directly from Weather Channel servers. The new deal was engineered by Weather Channel CEO David Kenny, who was also a former Yahoo board of directors member and who clearly saw a large opportunity.
In their updated app, The Weather Channel has added more technology and information including better weather related to current locations, a full nine-day forecast, a weather-conditions summary and even more details. The move should prove to be a huge gain for TWC.

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According to sources, Google is actively in talks to acquire video search startup Baarzo, although it remains unclear whether a final agreement has already been reached.





