Is Hulu really ready for a rumored IPO?
It looks like Hulu, the streaming video service owned by NBC Universal, News Corp & Disney is preparing to become a publicly traded company. The New York Times is reporting unnamed sources indicated an IPO (Initial Public Offering) could happen as early as this fall.
Assuming they can convince potential investors their new subscription service, Hulu Plus, can be profitable, there's still another hurdle to overcome. Hulu's management, led by ex-Amazon.com executive Jason Kilar, have been proponents of getting Hulu playing on every screen possible. But some of Kilar's better decisions have been undermined by Hulu's owners.
It's quite possible the insider information given to Times reporters was intended to see how potential investors respond. An IPO may wait if their reaction isn't positive.
But assuming they do go public eventually, Kilar and his team will need less oversight from Hulu's content providers. Those providers have been resistant to the idea of Hulu's free (ad supported) content making its way to TV screens through devices like media center PCs and game consoles.

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