Ubisoft sees giant slide in sales
Ubisoft, the games publisher behind the new "always on" DRM, has disappointed investors this week, reporting an almost 18 percent slide in revenue for the fiscal year.
For the year, the company posted sales of $1.1 billion, and a net loss of $54 million.
The loss was mainly due to increases in R&D, which rose to $376 million, up 36 percent year-on-year.
Ubi says its top selling game was Assassin's Creed II (which uses the controversial DRM) and moved 9 million units since launch.
Additionally, Ubi saw its market share in North America rise to 6.8 percent from 5.3 percent last fiscal year. Despite the growth, the overall market, which remains in turmoil, has not helped with ongoing sales, concedes CEO Yves Guillemot: "The global economic crisis had a pronounced impact on the video game industry in 2009, which contracted by nearly 10 per cent year-on-year. Ubisoft's sales were hit particularly hard, falling 18 per cent over the full year despite a stabilisation in the second half of the year, when figures came in on a par with the corresponding period of 2008-09. This overall contraction in sales, combined with additional write-downs recorded for games already launched as well as for upcoming releases, led to a €60 million operating loss."

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