Which? is a product testing and consumer rights and protections campaigning organization based in the United Kingdom. It aims to promote informed choice in the purchase of goods and services as well as raise awareness of consumer rights.
Tests are carried out by Which? on items such as electrical goods, computers and cars as well as financial and health services and supermarkets.
These testings focus on issues such value for money and reliability and results are published on their website and in the monthly publications of its magazine.
The Which? "Best Buy" tag has become a recognized and trusted symbol consumers and industry. The magazine also offers advice and raises awareness on consumer rights, reporting on related legal cases.
Which? Ltd. has no shareholders and does not accept advertising or free goods for testing. It is funded completely by its subscribers so as to maintain its independence.