Cinavia is a Digital Rights Management (DRM) system utilizing audio watermaking technology created by verance that can detect when an illegal movie download / pirate DVD is being played on a PlayStation 3 (PS3) console and modern Blu-ray stand-alone players on the market.
Content protected by this technology carry inaudible codes (the watermark) embedded in the audio tracks by the owner of the copyright that indicate how and where they are to be used.
When such a movie is played back on a player with Cinavia detection the players firmware will detect the watermark and check if the device has been authorized for the watermark. If there isn't authorization for the device a message will be displayed saying that the content is protected by Cinavia and not authorized for playback on the device.
Cinavia DRM has been added to all new BD players beginning the first quarter, 2010.
There are four different messages that will be displayed by Cinavia under specific circumstances. These are:
- Message Code 1: Playback Stopped
Message Displayed: "Playback stopped. The content being played is protected by Cinavia™ and is not authorized for playback on this device."
Details: This message indicates that the content being played back is intended for presentation using only certain professional equipment. This message is likely to appear when playing back content recorded from a movie theater source.
- Message Code 2: Copying stopped
Message Displayed: "Copying stopped. The content being copied is protected by Cinavia™ and is not authorized for copying from this device."
Details: The content that is being copied was not authorized for duplication using the equipment in use.
- Message Code 3: Audio muted
Message Displayed: "Audio outputs temporarily muted. Do not adjust the playback volume. The content being played is protected by Cinavia™ and is not authorized for playback on this device."
Details: The content being played contains audio that is not authorized for playback using the device. This could, for example, include audio that was recorded from a source used by a movie theater and released illegally online.
- Message Code 4: Copying stopped
Message Displayed: Copying stopped. This content is protected by Cinavia™ and is not authorized for copying from this device."
Details: The video source being copied contains an audio track that is not authorized for copying using the device